Navigate the new world of marketing: digital, mobile, experiences and in store.
February 6, 2010 1 Comment
This looks like an interesting book. I really enjoyed readying “Made to Stick” a couple years ago.
The War on Interruptions, an Excerpt from “Switch: How to Change Things When Change Is Hard”.
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.
It’s Made to Stick. I’ll suggest you joining the followinf Facebook group if you plan to read Switch:
http://www.facebook.com/group.php?v=wall&gid=326780238641