Personalized Mobile Holiday Messages Delivered by BMW in China…Wait, What?

Who knew Christmas was such a big deal in the officially atheistic nation? Interesting execution and a look at the “Minority Report” future of customized, personally addressable advertising waiting for us all. “John Adderton, would you like a Tic Tac? I think you’re breath could use a little help John Adderton…”

BMW launches world-first: personalized mobile video advertising campaign in China.

via GoMo News


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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