Navigate the new world of marketing: digital, mobile, experiences and in store.
January 13, 2010 Leave a comment
Okay, this is pretty cool. Send a text. Raise cash for people suffering. That’s what I’m talking about! If you’re a brand manager, here’s your magic formula: important cause+social connectivity+always on media= massive success.
Red Cross Raises $800,000+ for Haiti Through Text Message Campaign.
via Red Cross Raises $800,000+ for Haiti Through Text Message Campaign.
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.
In Kauaii, where I'd LOVE to be right now!
