Red Cross Raises $800,000+ for Haiti Through Text Message Campaign
January 13, 2010 Leave a comment
Okay, this is pretty cool. Send a text. Raise cash for people suffering. That’s what I’m talking about! If you’re a brand manager, here’s your magic formula: important cause+social connectivity+always on media= massive success.
Red Cross Raises $800,000+ for Haiti Through Text Message Campaign.
via Red Cross Raises $800,000+ for Haiti Through Text Message Campaign.