A Rant: Never Trust an Expert

I have a unwritten but learned from experience rule: never trust a person who claims to be honest and have a lot of integrity. Run as fast as you can from such an individual. People who truly have integrity as a core value don’t need to tell you. You have to experience it to know it’s true and it’s better said coming from someone else’s mouth.

Don’t get me wrong. It’s great to have this as a value. Just don’t proclaim it because it’s nearly impossible to never make even an unintentional mistake in this area.

Same is true for “experts”. There are lots of experts on the scene. That’s the currency of the marketing services world. Big clients only want to work with the best and that has to be the experts, right?

Well, as today’s Wall Street Journal report on the economy makes clear, if one thing is true it’s that the experts don’t know anything more than we do! And, sometimes, they may know a lot less because they live in a very well insulated  bubble called “academia”, or “think tank” or “Washington”. They don’t really know what goes on in the real world and the numbers are just too complex for even the most brilliant minds to figure out anymore. Data overload is even impacting the geeks.

And why is EVERY bit of economic bad news “unexpected” these days?  Seriously, I’d  rank economists right up there with soothsayers and Tarrot card readers. All you have to do is have conversations with people at networking events to know things aren’t particularly rosy right now…at least for those not in multi-level marketing schemes.

And these are the same guys who think they should be advising the government? That would be the blind leading the blind!

We have met the experts and most of the time, they are WRONG!

From the Wall Street Journal:

U.S. retail sales fell an unexpected 0.3% in December, signaling
restraint by consumers during the holidays as the economy wrestles
with high unemployment. Economists surveyed by Dow Jones Newswires
forecast a 0.5% increase. November sales, however, were adjusted
upward to a 1.8% increase from a 1.3% gain.

In a separate report, the number of U.S. workers filing new claims
for jobless benefits unexpectedly increased last week by 11,000. But
a drop in the four-week moving average to its lowest level since
August 2008 showed claims are still trending downward. Total claims
lasting more than one week, meanwhile, decreased.


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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