Kraft Mac & Cheese+Texas Stadium Explosion = Marketing Brilliance?

Congrats to the sponsorship sales dude or dudette who sold this idea to Kraft. Not that I see the connection between an explosion of flavor and an actual demolition. I can see Axe sponsoring this…I mean, what 14-year-old boy wouldn’t want to blow up something? For a kids brand like Kraft Mac & Cheese, seems like a strategic miss to me. What about you?

AdFreak: Kraft Mac & Cheese to help blow up stadium.


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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