Next Gen Gaming or The Future of Labour?

Here’s a fascinating concept that takes the social aspects of FourSquare and turns them into a kind of Truman Show game. I see all kinds of application for this kind of approach to marketing and promotions. Imagine a launch brand playing the role of a “You” and hiring an army of “Me’s” to conduct real time, real world focus groups, gather intelligence, document retail compliance, participate in a promotion, sample or demo product or a hundred other approaches to interacting and engaging.

via TheNextWeb

YouMe – Next Gen Gaming or The Future of Labour?.


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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