Next Gen Gaming or The Future of Labour?

Here’s a fascinating concept that takes the social aspects of FourSquare and turns them into a kind of Truman Show game. I see all kinds of application for this kind of approach to marketing and promotions. Imagine a launch brand playing the role of a “You” and hiring an army of “Me’s” to conduct real time, real world focus groups, gather intelligence, document retail compliance, participate in a promotion, sample or demo product or a hundred other approaches to interacting and engaging.

via TheNextWeb

YouMe – Next Gen Gaming or The Future of Labour?.

Advertisements

About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: