Connectedness: The new utility

Good article from the NYTimes on the increasingly expensive fees we’re paying to stay connected across devices and be entertained. This isn’t a marketing article per se but it has implications for marketing because the pipelines are what allow us marketers to deliver our messages to whatever device the consumer has and this all has implications.

I think AT&T’s insistence that the iPad have a separate $30/month data plan in addition to your iPhone or other smart phone data plan is a bit of an over reach. will slow the market for the device. This should have been bundled if you already have an iPhone.

WiMax and UltraWideBand can’t get here soon enough for me and I hope they give both the telecom carriers and cable companies a run for their money.

Cellphone and Entertainment Fees Add Up for Families –


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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