Digital Games Selling Virtual Goods. Money for Nothing, Chicks for Free?


A tip of the hat to Dire Straits as it looks like their 80’s song mocking the glib fans of MTV generation rockers is now coming true thanks to online gaming. Micro-payments for virtual goods in games….like the 25-cents players cough up for a plum tree in Farmville…are adding up to big time money…some $1.6 billion, according to research firm ThinkEquity estimates. And, these payments aren’t being harvested from kids…it’s 35+ women that are the sweet spot.As I posted this morning, marketers seem totally snoozing on this one. I don’t know about you, but $1.6 billion seems like a fair amount of money to me.

via BusinessWeek: Who Wants to Buy a Digital Elephant?

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About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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