9 Killer Tips for Location-Based Marketing

There’s an old saying in real estate…location, location, location. That’s about to become a new saying in marketing. When you combine the smart phone, with it’s always on, always know who you are and where you are abilities with shopping and gaming, you’ve got a powerful behavioral modification tool in people’s hands. The real question is, will marketers leverage this, developing their own channels with rich content and information or will they end up leasing the channel and buying annoying ads?

via Mashable.

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About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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