Could Apple Actually Beat Google in Mobile Advertising?

It will be interesting to watch these details play out. The announcement tomorrow of iPhone 4.0 is slated) pun intended) to reveal what Apple has up it’s sleeve in terms of a mobile advertising platform. I’ve been saying for some time, the mobile marketing wars will boil down to these two platforms for the most part. And, remember in web 2.5b (or whatever the mobile internet ends up being called) the ascendancy� of the new guy cannot be overestimated. Microsoft had a huge share of worldwide browser use until search came along. One player, Google, dominates search. It’s not inconceivable that one player, Apple, could do the same in mobile.

Could Apple Actually Beat Google in Mobile Advertising?.


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

2 Responses to Could Apple Actually Beat Google in Mobile Advertising?

  1. says:

    Google breaks AdMob even by 2014; makes a $6B killing by 2020: Mobile Advertising says a report by In light of recent due diligence by FCC on this acquisition this has special significance. Do you support this acquisition
    Read the full report @

    • Scott Cone says:

      I do support Google’s acquisition of AdMob. It makes sense to me in an increasingly fragmented world that marketers have simple resources to publish their content (and ads) in a more relevant way. I think Google’s search will benefit from the additional layer of mobile data in the database of intentions but my only concern is privacy. I’m not afraid of Google having this info. I’m afraid of the government getting it. Pretty soon, the governments of the world will be asking us to accept the new RFID ink tattoos so they can monitor and track everything we do, everywhere we go (and I’m only partly kidding here…the RFID tattoos are actually being developed now). Can you say “Mark of the Beast?”

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