Apple Now Reinvents Advertising

Jobs and Co announced the details of the iPhone 4.0 OS today and there are a number of features that will impact marketing. This video is long but well worth watching.

The most revolutionary change, from an advertising standpoint, is iAds, which allows for the development of incredibly interactive and yet emotionally engaging ads…it’s like combining the emotion of TV advertising with the power of internet interactivity…but oh, ya, it will know who you are, where you are and all kinds of other info about you that a computer doesn’t know.

Apple – QuickTime – April 2010 Apple Special Event.


About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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