Mobile – It’s Not Just For Out-Of-Home Anymore 06/22/2010


Do you graze on Twitter on your iPhone while you’re watching Friday Night Lights? Do you post on Facebook from your Droid during American Idol finals? If so, you’re not alone.

According to a new study of smartphone users by media agency Initiative, 60% of mobile web usage is taking place at home, while people are watching TV, listening to the radio or right before the nod off to sleep.

Nearly a third of smartphone users start their day connecting to the internet on their mobile device and 45% end their day that way.

MediaPost Publications Study: Mobile �

via Mobile – It’s Not Just For Out-Of-Home Anymore 06/22/2010.

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About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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