Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media, Especially Digital and Mobile


Advertiser Perceptions Inc tracks what marketers and media buyers say they’re going to spend on advertising and there’s some good news in their recent report, especially for digital and mobile.

Of the over 1,400 decision-makers surveyed, nearly one third (32%) now expect to increase their spending over the next 12-months, making this the largest increase since API began asking this question in the spring of 2007. While print still shows negative growth and TV is flat, digital and mobile are bright spots, with 60% of executives saying they’ll increase digital and 62% boosting mobile spending.

What are you seeing at your company?

Advertisements

About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: