Old Spice Guy Social Media Campaign: The reports of my death are premature


This post from eConsultancy, is a much more in depth analysis of the fervor over the supposed lack of performance of the Old Spice Guy social media campaign than what was reported earlier in the week by a number of sources jumping all over the fact one of the fastest and most popular social media campaigns in recent memory was a failure in terms of sales. Turns out, sales data showing Old Spice Body Wash down 7% was for a 52-week period that ended BEFORE this effort even started.

My money’s on the potential of this lifting sales significantly.


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About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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