David Meerman Scott

Good reminder from David Meerman Scott, author of “The New Rules of Marketing and PR” and other social media tomes, on the lack of distinction between B2B and B2C social media and how, in many cases, asking about the ROI of social media is like asking what the ROI on your telephone system or Blackberries or IT infrastructure is. Sure, bean counters may have tried to measure this at the start of implementing these new technologies and practices but they don’t any more. Social media is really just a communications channel but one that impacts the entire organization…research and development, marketing, CRM, customer service, PR, recruiting, internal communications…so, go ahead an carp about ROI on social media, while the competition establishes their channels of communication…and leaves you in the dust.

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About Scott Cone
A husband to a loving, lovely wife. Father to six great kids and two grand kids. I'm a marketing, advertising and promotion professional with a keen interest in big ideas, all things digital and especially how mobile is changing all aspects of communication and marketing. I play guitar and sing, write music, write screenplays, act, scuba dive, weight lift, ski and enjoy Christian apologetics, logic, evolution versus intelligent design and the basis for morals, values and ethics.

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