Apple iOS 4 review


In case you’re just dying to know what all the new iPhoney goodness is all about, CNET has this helpful rundown of all the shiny new features in Apple’s iOS 4 being released this week.

Some of the features I’ve seen demoed are stunning. Apple keeps upping the game, that’s for sure. But, I’m getting tired of feeling compelled to fork over $300 every July for the newest phone. Is there such as thing as Apple Status Quo-a-phobia?

Apple iOS 4 review | iPhone Atlas – CNET Reviews.

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Apple Aims to Make Mobile Ads Competitive to TV

This is a good post by John Gruber, of Daring Fireball, on the shots Jobs fired across Google’s bow with the iPhone OS 4.0 announcements Thursday.

His main point about iAds I agree with. On mobile devices, people are using apps, not search. The browser is, for the most part, too slow and clunky to peck around on. Once you go apps, you never go back to the browser and search…if there’s an app alternative.

iAds will allow creatives, agencies and developers to create very media rich ad experiences within the app. You don’t have to click on a banner for an ad in the app then have the browsers launch (like AdMob and other’s do now). You click on the ad and it launches in a layer over the existing app you’re in. And, the ad you get is full of richness and experience. It will be better than TV advertising in that it’s interactive. It will be better than interactive, in that it can incorporate a lot of rich media and use location, gaming and more.

To me, this is a very rich opportunity for building a new kind of agency of the future. When you think about it, if you could deliver the emotional and artistic impact of a very well made TV ad along with all the richness of interactivity, geolocation and instant purchase, that’s a powerful combination.

He who has ears to hear, let him hear!

Daring Fireball: Reading Between the iPhone OS 4.0 Lines.

via Apple Aims to Make Mobile Ads Competitive to TV.

Apple Now Reinvents Advertising

Jobs and Co announced the details of the iPhone 4.0 OS today and there are a number of features that will impact marketing. This video is long but well worth watching.

The most revolutionary change, from an advertising standpoint, is iAds, which allows for the development of incredibly interactive and yet emotionally engaging ads…it’s like combining the emotion of TV advertising with the power of internet interactivity…but oh, ya, it will know who you are, where you are and all kinds of other info about you that a computer doesn’t know.

Apple – QuickTime – April 2010 Apple Special Event.

Could Apple Actually Beat Google in Mobile Advertising?

It will be interesting to watch these details play out. The announcement tomorrow of iPhone 4.0 is slated) pun intended) to reveal what Apple has up it’s sleeve in terms of a mobile advertising platform. I’ve been saying for some time, the mobile marketing wars will boil down to these two platforms for the most part. And, remember in web 2.5b (or whatever the mobile internet ends up being called) the ascendancy� of the new guy cannot be overestimated. Microsoft had a huge share of worldwide browser use until search came along. One player, Google, dominates search. It’s not inconceivable that one player, Apple, could do the same in mobile.

Could Apple Actually Beat Google in Mobile Advertising?.

Smart Phones Go Mass Market In 2010

According to J.P. Morgan analyst Rod Hall, this is the first year for true mass adoption of smart phones. Look for location, gaming and smart phones to merge in a unique kind of point of purchase marketing.

via Barrons.com.

9 Killer Tips for Location-Based Marketing

There’s an old saying in real estate…location, location, location. That’s about to become a new saying in marketing. When you combine the smart phone, with it’s always on, always know who you are and where you are abilities with shopping and gaming, you’ve got a powerful behavioral modification tool in people’s hands. The real question is, will marketers leverage this, developing their own channels with rich content and information or will they end up leasing the channel and buying annoying ads?

via Mashable.

Smartphone Owners Want Mobile Coupons

A new report from compete showing smartphone users are very receptive to receiving coupon offers. I’m surprised Catalina or NewsCorp isn’t jumping all over this. Paper is not scalable and it’s destroying trees.

Are you open to offers on your smartphone? What kind of offers are most appealing to you? Would you like them delivered all within one app or do you want a different app for each category of shopping experience?

via Mobile Marketing Watch – The Pulse Of The Mobile Marketing Community.

Jeffrey Hayzlett: Kodak, A Brand in Transition  


Link to the webcast and presentation by Kodak CMO Jeffrey Hayzlett, at a very enjoyable and lively presentation to the Houston Interactive Marketing Association. Jeff was a lot of fun and one of the most engaging CMO’s I’ve seen speak. I love the technology HiMA used to capture this presentation, both the powerpoint and the live event. Very cool.

via HiMA .

The Daily News…Now On Your Phone


Wow. Wow! According to the Pew Research Center, 26% of Americans get news on their phones. But, wait, there’s more. For those under 50, 43% said they are mobile news consumers. And, if we’re getting news on our phones, we don’t need TV, which may be why ABC announced today they are shutting all of their physical news gathering operations except two.

via Breitbart. Survey: 26 pct of Americans get news via phone.

Mobile Apps are the new B2B Web Sites

Good information on my friend and fellow Houston AMA member Trevor Eade’s blog about the future of mobile as it applies to the enterprise and business to business marketing. It’s great to see enthusiasm from B2B marketers like Tevor for innovative approaches. Here’s hoping there’s an army of Trevors in the ranks of B2B company marketing operations.

Mobile Apps are the new B2B Web Sites « Trevor Eade’s Blog.