Qwiki is Amazing

Qwiki is an amazing new multi-media search engine that creates a narrated mini-movie of your search query on the fly. Assuming this takes off like it’s trending in interest (and it’s still in alpha) this will be an important new signal for brands to understand and leverage.

TechCrunch Disrupt Winner Qwiki Hits No. 1 On Google Trends ‘Hot Searches’ In The U.S..


10 Trends in Mobile Technology

Mobile Gaming

From the Wall Street Journal the top trends in mobile for the coming year. Here they are:

  1. Tablets will take over the world
  2. Android will take over the world
  3. Apps will take over the world
  4. 4G will take over the world…eventually
  5. Parts for mobile handsets and networks will be in short supply
  6. The attorneys will have a field day protecting turf via patent warfare
  7. Security and privacy will be insecure and not so private
  8. China will screw everyone
  9. Your phone replaces your wallet/purse
  10. Location, location, location…as in using your phone to broadcast yours to everyone and allowing marketers can know your location so they can bombard you with coupons, offers and other Minority Report-like advertising assaults.

Time To Decouple Digital Marketing from Corporate IT

According to Chief Marketer, there’s tension between the CMO and the CIO in today’s corporate environment as marketing struggles to get things done in a new world that demands anytime/anywhere content while the corporate IT infrastructure was designed to handle things like files sizes below 1MB and such. Social media, large video files, real time interaction…who every foresaw these things five years ago? Well duh!

Like everything else in life, the digital evolution is upsetting the apple cart in corporate land. All the nice little sandboxes are having wild animals poop in them and kids from other playgrounds throw sand and remove the sand and do all kinds of other things the sandbox was never designed to do and all the while, what once was such a well-defined playground that now look more like chaos.

What must change here? How about corporate land? How about abandoning those nice little defined kingdoms everyone’s grown so accustomed to and learning to live with uncertainty like all of humanity does when it leaves the office?

See, corporate entities are really just collections of people anyway. It’s really ridiculous to assume we could have such order and control over things when in fact we don’t. It’s just that digital realities have now stripped off the pretense. We all now know we’re not in control. And that’s a good place to be.

It’s time for corporate marketing to assert their intention to move marketing to a separate platform from the IT infrastructure if IT won’t adapt. Because the risk aversion is killing sales and marketing efforts. The sooner companies wake up to this, the sooner they can work out their survival plans. Or not.

Like everything else the digital revolution has changed, there’s no going back. Business, like life, is unpredictable. Get used to it.

CMO, CIO Divide Leaves Strategy In No Man’s Land.

Seven Important Social Media Trends For The Next Year

Helpful post from The Next Web on Seven Important Social Media Trends for the coming year. Anything not on this list you think should be there? I’d replace “Branded Content” with “Content Marketing”. It may mean the same thing to people but words matter and the difference between shoving branding stuff at people and being consumer-centric in your content marketing efforts can make the difference between return on investment and being ignored.

The Web Is Dead. Long Live the Internet

The always insightful Chris Anderson of Wired Magazine in a much-talked-about article on the death of the web…but the healthy life of the internet.

Wait! I thought the web was the internet. Ah, no, mom. It’s not. Read this article then we’ll talk.

The Web Is Dead. Long Live the Internet | Wired Magazine.

via The Web Is Dead. Long Live the Internet.

Old Spice Guy Social Media Campaign: The reports of my death are premature

This post from eConsultancy, is a much more in depth analysis of the fervor over the supposed lack of performance of the Old Spice Guy social media campaign than what was reported earlier in the week by a number of sources jumping all over the fact one of the fastest and most popular social media campaigns in recent memory was a failure in terms of sales. Turns out, sales data showing Old Spice Body Wash down 7% was for a 52-week period that ended BEFORE this effort even started.

My money’s on the potential of this lifting sales significantly.

11 Mind-Blowing Mobile Marketing Infographics

From HubSpot, a very impressive collection of infographics showing the rise of the mobile internet and all the implications.

How the Old Spice Videos Are Being Made

Excellent post from ReadWriteWeb on How the Old Spice videos were made. I love this campaign. Everyone does. The videos have been a huge hit on YouTube and other social media sites. There’s some disappointing news this morning that Old Spice sales aren’t benefiting from the campaign….yet. I think the jury’s still out. After all, body wash isn’t something you pantry load…unless you’re me and your teenage sons take yours out of the shower all the time.

I’ve got some ideas regarding what Old Spice could have done to insure better sales success. What about you?

Unilever to Double-Down on Digital Spend

According to this AdAge interview with Unilever CMO Keith Weed, Unilever is shifting dollars…a big portion of it’s spend…to digital. And by “digital” he means three things: paid, owned and earned.

It’s an interesting look at the thinking going on at one of the biggest mass marketers on the planet. They realize that they are a mass marketer that’s got to get where the mass of the people are, and increasingly that’s online and on their mobile devices.

Old Media Starts New Media Agency

If I were a client, I’d be highly skeptical that a dinosaur of the old media, like print, could attract the talent to help me develop best-in-class new media campaigns and activations. After all, the premise of all these business development operations within media companies is to keep the dollars on the publishers books. How does this really fit with a “free the content” strategy? I’ve been here and done that and I can tell  you, the client gets a “you can have any media you want as long as we own it” distribution strategy.

I guess they’ll find some takers and Meredith has certainly been aggressive about acquiring new media agencies of late. But, the same issue always does these guys in…it’s hard to innovate without cannibalizing the golden goose of your existing business.

Tribune Co. gets into consulting business with digital unit | Crain’s Chicago Business.