How a $1,000 Spend on FourSquare Netted McDonalds a 33% Increase in Traffic.


Mashable reports that a FourSquare promotion McDonalds conducted in April got the fast food monster a 33% one day traffic increase…just by giving patrons a chance to win gift certificates by checking in on FourSquare. Pretty impressive, especially considering the chains customers are pre-teens, teens and busy moms. I’d say most men abandon McDonalds when they acquire a taste for real meat. I haven’t been in a McDonalds in months and I try never to eat there. Still, impressive that such a massive mass media consumer is experimenting with cutting-edge social techniques. And, good to see the promotions are working, even with such a relatively small installed base (FourSquare has just over 3 million users, according to this Mashable post). Look for location-based marketing to increase…and with it, location based spam…just like in the movie, Minority Report, where the Tom Cruise character is bombarded with useless pitches as he strolls through a shopping mall.

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